information design

Linking the future – Prysmian


Client: Prysmian Group
In cooperation with Biscione & Associati

B2B communication project, aiming to detail the technological offer to potential new clients.
Prysmian is an italian multinational company, headquartered in Milan, world leader in production and installation of electric power and telecommunication cables. It’s the largest cable manufacturer in the world by revenue, as it recently acquired important competitors. It operates in more than 50 countries, employing about 31,000 people.

The requested project was intended to go printed, online and on slideshow. It consisted of 90 pages, a visual identity and a customized pictogram treasury.

50 illustrated pages were furnished by us, including technical drawings, infographics, concept maps and charts which gives a clear, fast glance of the wide range of the offer and easily detail the company applications. We opted for a straightforward graphics and a versatile, modular layout (adaptation to the various formats were minimal). We built a vast set of icons for the sake of immediate recognizability, and empowered the final product with subtle section design and a reasonable index.