MARKETING SERVICE app
Client: Mondadori
In cooperation with Biscione & Associati
2015
In June 2015, we were asked by Biscione & associati agency to take part in the design of an app for internal use among dependants and stakeholders at Mondadori, the largest Italian publishing group.
The app was intended to provide a view at a glance of the sale department, its hierarchical structure, and its key elements. The main aim here was to highlight the new Mondadori’s commercial offer through its renewed marketing services. In particular, these services should have been articulated along 4 channels: CEMIT’s key account management; a new Special Project unity, a new e-commerce system, and new commercial partners.
The project was pursued by Mondadori for some months, then unfortunately abandoned after some consistent ideas and visuals were submitted.
