BABY PIT STOP
Client: Comitato italiano per l’Uniced
This video has been assigned by the Comitato italiano per l’Unicef as a branding tool for spreading the consciousness about the benefits of breastfeeding, safe alimentation and lifestyle during pregnancy, and other practices advocated by that international non-profit organization. It has been included in the campaign BabyPitStop, extended both on traditional and online media, promoted by Unicef in recent years.
The clip has been adopted and published by Unicef both in Italian and English language, and broadcasted in train stations, airports and public offices.
The screenplay has been worked out in tight cooperation with the Comitato’s personnel. After having a role in the concept, we designed and entirely animated the clip.